Brand New Day is Sting's sixth solo album. A Grammy Award winner, it peaked at number nine on the Billboard 200 and sold over 3.5 million copies in the United States alone. The song "Desert Rose" prominently features popular Algerian Raï singer Cheb Mami. Originally, Sting's usual producer Hugh Padgham was to produce the record, but Sting was happy with the work done by Kipper, and Padgham was never called. Many sounds from Spectrasonics can be heard in Kipper's work on the record. The full version of "The End of the Game" was included on the single for "Brand New Day" and the DTS and DVD-Audio releases of the album. The music video for the title track is a parody of bleach commercials, and advertises "Brand new 'Day Ultra'" brand.