Alice DeeJay launched their career in July 1999 with the single, "Better Off Alone", credited to DJ Jurgen presents Alice DeeJay. In the UK, the song went platinum and reached number 2 on the UK Singles Chart, and number 3 on the US Billboard Hot Dance Music/Club Play, also reaching number 27 on the US Billboard Hot 100. Alice Deejay achieved success with the follow-up single "Back In My Life" in November of the same year. The group's first and only album was Who Needs Guitars Anyway?, which was released on April 11, 2000. It entered the Top Ten of the UK Albums Chart.
Alice DeeJay made the UK Top 20 with three more tracks: "Will I Ever", "The Lonely One" and "Celebrate Our Love", although each single's chart position was lower than its predecessors