Don't Kill the Magic is the debut studio album by Canadian reggae fusion band Magic!. It was released on June 30, 2014 by Latium Entertainment and RCA Records. The album was preceded by lead single "Rude" on October 11, 2013, which became a top 10 hit in Australia, Canada, New Zealand, and the United States. The album has debuted at number 6 on the Billboard 200 with first-week sales of nearly 36,000 copies.