It Won't Be Soon Before Long is Maroon 5's second studio album, released on May 22, 2007. The name was inspired by a phrase the band adopted to keep themselves motivated while on their tour. The album debuted at number one on the U.S. Billboard 200, selling around 430,000 copies in its first week and, as of 2011, approximately 3,000,000 copies worldwide.
It Won't Be Soon Before Long has 12 songs, plus 6 bonus tracks. The band stated in interviews that the album has a different feel to it from the Songs About Jane. The songs are not all based on one specific relationship, as in Jane; and also have a different sound than their first album, being more electric and drawing inspiration from such artists as the Talking Heads, Michael Jackson and Prince. A review written prior to the album's release described the songs as having a very retro feel. Adam Levine explained that this record is a little more self-confident and powerful lyrically: "...you can dance to it, there's a little more attitude."
According to Levine working with other artists had influences on the album: "Kanye West and Alicia Keys are amazing talents, in totally different ways. Just seeing such amazing people working in the studio. I definitely took things away from them."
The chorus of "Nothing Lasts Forever" is the same used in the Kanye West single "Heard 'Em Say", which features Adam Levine with exclusion to the line, "...the distance between us makes it so hard to stay..." The song has also featured in a trailer for the movie Definitely, Maybe.